UN Strategic Communications and the Protection of Civilians: The Role of UN Radio

Launch ceremony for MIKADO FM, the UN Mission in Mali’s official radio station, June 16, 2015. MINUSMA/Marco Dormino.

Radio remains the most popular medium of communication in many countries where UN peacekeeping operations are deployed, and several missions have leveraged UN radio stations to communicate with local populations. UN strategic communications via radio can help reduce violence against civilians, both during and after armed conflict. This protective effect of UN radio is evident even in areas where no UN military peacekeepers are deployed.

This issue brief examines the protective impact of UN radio and the mechanisms through which strategic communications by peacekeepers may reduce violence. It identifies four main pathways: building trust in the mission and enhancing cooperation with peacekeepers’ protection activities; filling gaps in reliable information that might otherwise be filled by misinformation that incites violence; fostering pro-peace behavioral change among ordinary civilians; and incentivizing rank-and-file combatants to exercise restraint. The brief also argues that messages are more effective when they are perceived as accurate and informative by local audiences.

As the UN seeks to enhance strategic communications in peacekeeping operations, it must carefully manage several trade-offs. These include trade-offs between empowering civilians vs. exposing them to risk; ensuring that messaging is coherent vs. tailoring it to the local context; sustaining independent media vs. promoting national ownership; and expanding access to data vs. maintaining security and host-state consent.